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With thousands of green industry attendees and over 800 exhibitors, you can see why the GIE EXPO is one of the largest shows of its kind in America. Located at the Kentucky Exposition Center in the lively Louisville, KY, the GIE is not only large, it is also one heck of a good time! From Hardscapes to PermaGreens, everything you need to get the job done is for all to see at the GIE. Contests, giveaways, bratwurst and polka bands scattered the booths while new product spotlights stir attendee’s excitement. Feeling adventurous? You could head to the outdoor exhibit and tear up some turf with this year’s toughest equipment. Have green industry questions? Head to the booth of your choice to talk straight to the experts. Looking to let loose? Check out the evening concert series on 4thstreet downtown. If you attended or not, we are about to give you the dirt on what you missed, fun event highlights and booth adventures as we recap the GIE with the TurfCare™ Road Crew!
OPENING NIGHT EXCITEMENT
On Wednesday at 3pm, hundreds of attendees lined up as they eagerly awaited the opening night of the GIE EXPO. Typically, the first night has been reserved for dealers only, but this year all could attend. With a larger attendance, opening night had more energy and excitement then all years before. With live music, games, free food and cold beverages it was a great kickoff to the GIE and a great chance to mingle with industry professionals and exhibitors.
DAY 2, TURFCARE BOOTH HIGHLIGHTS AND GIVE-AWAYS
Thursday the energy continued. A highlight of the event and interest to many attendees was the Product Spotlight. Here, new products were showcased that released this year. TurfCare’s AMP-XC™ Liquid Concentrate was one of the new products to launch this 2018. Highlighted at their booth, all who stopped by received AMP-XC™ swag and 8oz liquid samples. But the fun didn’t stop there! TurfCare’s booth was a hot spot the entire time of the GIE. Really hot, literally, because they were handing out FREE coffee every morning to all the valued attendees. Also, you could enter to win an AMP-XC™ prize pack which contained a LESCO® backpack sprayer and 2 gallons of the star of the show, the NEW AMP-XC™ Liquid soil amending technology. Only of its kind on the market to feature microbial metabolite technology, since its release, AMP-XC™ LC has been revolutionizing the industry!
FINAL DAY, EVENTS AND APPRECIATION
Friday, it was time to feel like a V.I.P.! At 10am, TurfCare™ held an appreciation event at their booth. Invited were tons of well-respected industry influencers, passionate green industry supporter and landscape professionals. Also, in attendance was a group from TurfCare’s corporate office who want to check out the event and get to know their customers. Coffee and donuts abound around great conversations filled with plant science, turf health and product innovations. Special guest, Joe Marchichin, Turf Care Supply Corp’s Agronomist stopped by to answer questions, talk science and discuss the future of green industry research and development.
As the event came to a close, all who attended seemed well pleased. One of the best shows in the industry, the GIE EXPO rarely disappoints. Thank you to all who stopped by the TurfCare™ booth. We enjoyed meeting you and appreciate your continued support for TurfCare™ and our products which we take pride in manufacturing and developing to the highest of quality. If you didn’t make it, we recommend you check it out next year and look forward to seeing you then!
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Turf Care Supply - TurfReport Blog
Turf Care Supply, LLC, a portfolio company of Platte River Equity, has officially acquired Beaty Fertilizer, the industry respected Tennessee-based manufacturer and blender of custom granular and liquid fertilizers, as well as combination products. This strategic move expands Turf Care’s manufacturing footprint, adds new product capabilities, and enhances overall production capacity. “The partnership with Beaty Fertilizer marks a major milestone in our journey and an important step forward in our mission to grow, innovate and lead in our industry,” said Mark Mangan, President of Turf Care. “This acquisition is more than just expansion; it’s a powerful opportunity to strengthen our product offerings, broaden our market reach and provide greater value to our customers. By welcoming Beaty into the Turf Care family, we are reinforcing our commitment to excellence and positioning ourselves for an even brighter future.” “We are excited about this next step in the Beaty Fertilizer story. For almost 50 years, our family and our employees have worked hard to serve customers and communities with pride and heart,” said John Beaty, President of Beaty. “Now, we are embracing an opportunity for growth with Turf Care. With our combined know-how and resources, we’ll keep building on what we’ve worked so hard to create and bring even more value to our customers, employees and partners. We truly believe this partnership will keep the Beaty legacy going strong while opening up new doors for growth and innovation.” Tarun Kanthety, Vice President at Platte River, added, “We believe the acquisition of Beaty Fertilizer represents a strategic step in expanding Turf Care’s footprint and product breadth... as it scales and enhances its value proposition to customers.”
Root out Grubs, Before they Attack Yours! White grubs, the immature stage of several scarab beetles—including Japanese beetles, masked chafers, May and June beetles, and green June beetles—are a major threat to turfgrass across the Southeast. These beetles follow a complete metamorphosis (egg, grub, pupa, adult), with most species completing their cycle in one year. Eggs are laid in early summer, grubs hatch within two weeks, and begin feeding on turfgrass roots through the late summer and fall. May and June beetles differ slightly, with a two- to three-year life cycle and prolonged feeding as third-instar grubs. Grubs damage turf by severing roots, causing grass to yellow, wilt, or lift easily from the soil. Feeding is typically concentrated in patches and worsens during hot, dry weather. Wildlife digging for grubs can create further turf destruction. Healthy turf may tolerate 5–10 grubs per square foot, but damage becomes evident as populations rise or turf is under stress. Early detection and timing are essential. Scouting begins in late June, shortly after adult beetle activity peaks. Monitoring plants favored by beetles can signal egg-laying is underway. Treatment is most effective when small grubs are active—typically from mid-July through early August. For professional turfgrass managers, insecticides containing imidacloprid (Merit®), chlorantraniliprole (Acelepryn®), or trichlorfon (Dylox®) are the most effective tools. The primary months of preventative application of Acelepryn® is from April to end of May and Merit® from April into July - targeting grubs before they hatch. Curative treatments with Dylox® or similar products are applied July through the fall, when young grubs are feeding and most vulnerable. Always follow label directions for optimal application and safety. Timing may vary slightly by regional seasonal needs. Turf Care Supply has a variety of professional TCS Growstar insecticide fertilizers available to protect your turf and prevent grub damage, before it starts. Click on the button below to view products, contact your sales rep for addition TC Growstar products available.
Platte River Equity Portfolio Company Turf Care Supply, LLC Acquires Agri-Nutrients, Inc. Brunswick, OH , October 9, 2024 – Platte River Equity (“Platte River”) portfolio company Turf Care Supply, LLC (“Turf Care”) is pleased to announce its acquisition of Agri-Nutrients, Inc. (“Agri-Nutrients”), a manufacturer and blender of custom granular fertilizers for the turf & ornamental (“T&O”) industry. This strategic acquisition provides Turf Care with an established presence in the south-central United States, an enhanced product portfolio and additional manufacturing capacity. “This acquisition represents much more than a business transaction; it is a strategic step forward in expanding our reach and enhancing our customers’ growth. By bringing Agri-Nutrients into the Turf Care family, we are broadening our product portfolio, expanding our market presence and further positioning ourselves as a leader in providing innovative solutions for our customers,” said Mark Mangan, President of Turf Care. “We are excited about joining the Turf Care team,” said Jim Montgomery, President of Agri-Nutrients. “At Agri-Nutrients, our core values center around customer service and product innovation, and we are confident that this combination will allow us to better serve the needs of our customers.” “Platte River welcomes the Agri-Nutrients team to Turf Care. This transaction underscores our long-term commitment to fostering growth through both organic and inorganic initiatives across the Turf Care platform,” said Tarun Kanthety, Vice President of Platte River. “The partnership with Agri-Nutrients strengthens Turf Care’s value-added offering, creating additional growth opportunities across the combined customer base.” B&A Corporate Advisors served as the exclusive financial advisor to Agri-Nutrients. About Agri-Nutrients Founded in 1992 and based in Catoosa, OK, Agri-Nutrients is a manufacturer and blender of custom granular fertilizers for the T&O industry, predominantly selling into the lawn care, sports turf and golf course end markets. About Turf Care Supply Established in 1974, Turf Care Supply is one of the largest formulators and blenders of urea products to the T&O market. Turf Care has a comprehensive product portfolio of fertilizers, combination products (herbicide/insecticide), soil amendments and enhanced efficiency fertilizer ingredients. Turf Care's products are sold to distributors and blenders serving the commercial, residential and golf end markets. Turf Care operates four manufacturing facilities strategically located throughout the eastern U.S. About Platte River Equity Founded in 2006 and based in Denver, CO, Platte River Equity is a private equity firm focused on investments in established lower middle market operating companies within targeted industrial sectors where it has substantial operating and investing experience. Platte River utilizes prudent capital structures in order to invest in future growth opportunities and withstand changing economic environments. The firm also provides significant ongoing support to its portfolio companies through dedicated resources across functional areas. The firm has raised funds with committed capital in excess of $1.6 billion and is currently investing out of its fifth fund. The Platte River team is the largest collective investor across its funds, deeply aligning the firm with its investors and portfolio company management teams.